Branding / Web / Ui

Project

LulaLend provide business funding using sophisticated scoring technology, which takes into account the health of someone’s business, along with your personal credit score. They approached us to produce branding and a website that was bold, that is rooted in Africa, that combines business with “people”.
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Project Details

Owners: R.O.I. Digital (Agency); Karma Spies (lead Design)
Responsibilities:
Client briefing, Project Management, Timeline Projection, Logo Design; Custom Web Design, Ui
Platform: Custom build
Software: Adobe Photoshop; Adobe Illustrator; Wordpress, Slack
Date completed: 15 August 2016
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Logo & Brand Design.

 
 
 

Black and white version

 

Monocolour version

 
 

Colour version

The logo concept for the symbol comprises two hands shaking to symbolise a partnership, paired with simple but stylised Open Sans typeface.

 
 
 

Logo icon

 
 

Web Design.

 

For the website we wanted to design something different, something slightly irregular, something playful yet neat.
As with almost any creative profession, when it comes to portfolios you want the work to be the main focus and do most of the “talking”.
For this reason we used a single colour minimalistic background, with some technical drawing elements to bring balance to the negative space.

 

View the website:

www.lulalend.co.za

 

Marketing

A collection of branded stationery and digital ads

 

Business card design: the paper used is thick, coloured card with a fairly rough texture.

Signage design