
Branding / Web / Ui
Project
LulaLend provide business funding using sophisticated scoring technology, which takes into account the health of someone’s business, along with your personal credit score. They approached us to produce branding and a website that was bold, that is rooted in Africa, that combines business with “people”.
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Project Details
Owners: R.O.I. Digital (Agency); Karma Spies (lead Design)
Responsibilities: Client briefing, Project Management, Timeline Projection, Logo Design; Custom Web Design, Ui
Platform: Custom build
Software: Adobe Photoshop; Adobe Illustrator; Wordpress, Slack
Date completed: 15 August 2016
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Logo & Brand Design.
Black and white version
Monocolour version
Colour version
The logo concept for the symbol comprises two hands shaking to symbolise a partnership, paired with simple but stylised Open Sans typeface.
Logo icon
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Web Design.
For the website we wanted to design something different, something slightly irregular, something playful yet neat.
As with almost any creative profession, when it comes to portfolios you want the work to be the main focus and do most of the “talking”.
For this reason we used a single colour minimalistic background, with some technical drawing elements to bring balance to the negative space.
Marketing
A collection of branded stationery and digital ads
Business card design: the paper used is thick, coloured card with a fairly rough texture.
Signage design
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