What is Brand Alchemy and why should we seek to achieve it?
Brand alchemy" refers to the transformative process of taking raw brand elements, such as visual identity, messaging, values, and culture, and turning them into something valuable, cohesive, and impactful. Similar to the concept of alchemy in medieval times, where practitioners sought to transform base metals into gold, brand alchemy involves refining and elevating a brand to achieve greater resonance, recognition, and success.
Why you need to invest in professional photography for your brand
If you want your brand to be taken seriously, you need to have invested in a brand identity design that’s reflective of your brand’s core values, and that also extends to creating and utilising imagery that’s inline with that identity.
